Mercedes A-Class
Mercedes A-Class: Camouflage competition
The new Mercedes A-Class is to have its world première at the salon in Geneva at the beginning of March and there are still prototypes on the roads in the final stages of testing. But their camouflage takes the unusual form of QR code patterns. (Stefan Grundhoff, Florian Maier , 20.01.2012)
Advertising with a difference
Camouflaged prototypes are familiar with their dazzling monochrome patterning… nothing new about that. Particularly here in Munich garishly striped autos can be seen regularly notching up the test kilometres and challenging the paparazzi to get clear shots of a new body design or other exterior detail.
But the camouflage adopted for the new A-Class is also at the same time very subtle advertising, The black-and-white foil is intended to do more than just confuse and disguise. The pattern consists of QR codes which are fully intended to be photographed.
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- Here the idea is that the man or woman on the street should immediately pull out a smart phone and snap a shot of the A-Class car when it stops at a red light. Some lucky snapper who reads the QR code into their phone can win a trip for two to the world première of the A-Class auto in at the beginning of March.
QR code contest
The automotive world is full of crazy ideas! Here the idea is that the man or woman on the street should immediately pull out a smart phone and snap a shot of the A-Class car when it stops at a red light. Some lucky snapper who reads the QR code into their phone can win a trip for two to the world première of the A-Class auto in Geneva at the beginning of March. The app required will be available in the Apple App Store and in the Android Market at no cost from the beginning of February and is named ‘A-Class QR Trophy’.
Mercedes E-Class Bluetec Hybrid
Mercedes E-Class Bluetec Hybrid previewed
A few months ago Peugeot was the first manufacturer to install a diesel-hybrid power plant in a standard model, their 3008. At the Detroit Motorshow Mercedes follow the French lead with not one but two models made for Europe and for the Unitwed States.
Auto Test
Mercedes-Benz B-Class: Youthful élan
Dynamic and future-proof… this describes the new generation of Mercedes-Benz B-Class models. At least in terms of the way they look. They come with modern assistant systems and very civilized power plants. All of this is meant to appeal to a younger clientele.
After the Maybach
Mercedes-Benz: Super S-Class to replace the Maybach?
After a withdrawal of the Maybach product line Mercedes has no intention of turning its back on the super-luxury automobile segment. According to the German car magazine AutoBild the plan is to hark back to the tradition of the historical 600 models with a range of modified S-Class models with wheel-bases of various lengths and even a Pullman version.
Tuning
Brabus Mercedes B-Class
Brabus is the first after-market tuner to optimize the new Mercedes B-Class model with performance upgrades for both diesel and petrol fuelled versions.
Carlsson Mercedes CLS
The elegant approach: The Carlsson Mercedes CLS
Central to the presence of Carlsson in Geneva will be their newly tuned Mercedes CLS, taking on both the 63 AMG and 350 CDI models.
Mercedes-Benz 280 SE
The Mercedes-Benz S-class W116 was built from 1972 to 1980 and first introduced the term "S-class". How will this luxurious classic car perform in a test drive almost 40 years later?
Mercedes G-class
The history of the legendary Mercedes-Benz G-class in review
Mercedes R63 AMG
The top-notch R-class model by AMG
Fiat Panda 4x4 vs. Mercedes G-Class
Test Fiat Panda 4x4 vs. Mercedes G-Class.
Porsche Cayenne vs. Mercedes G-Class
The Porsche surely wins on tarmac, but who will win the offroad-duel?
Mercedes 280 SE Cabriolet
Driving Impressions of the Mercedes W108 280 SE Cabriolet.
