The competition is increasingly intense every year… if you are an advertiser without a suitable spot for broadcast during the American television event of the year, the Superbowl football championship, you might as well call it quits. This year Audi have played the vampire card to good effect. The ‘daylight’ LED headlights of the S7 are a potent weapon against the blood-suckers. Buffy would have loved them. (Stefan Wagner
, 30.01.2012)
Audi against the vampires
On the 5th of February there will be over a hundred million Americans watching television. That can only mean one thing… it’s time for the Superbowl! In the 46th edition of the American football championship the New England Patriots will vie with New York Giants for possession of the ‘Vince Lombardi Trophy’. But there is already a clear winner, and that is the Fox Television network who have set the price of a thirty-second advertising spot at three million Dollars. An astronomic price, indeed, but not one which has discouraged Audi from being present at this annual clash of deep-pocketed advertisers. The Ingolstadt manufacturer of automobiles chose to place their S7 model in the spotlight… or rather the bright-as-daylight LED headlamps with which the S7 is equipped. In just under a minute Audi channel the ‘Twilight’ meme with their tongues firmly in their cheek. One thing is for sure, the streets of Sunnydale would have been free of vampires if the S7 had been available to Buffy and Co!
In July there will be reinforcement of Audi’s sporting echelon. As is the case with the Audi S8, the new S6 and S7 models will be powered by turbo-charged eight-cylinder engines.
The competition is increasingly intense every year… if you are an advertiser without a suitable spot for broadcast during the American television event of the year, the Superbowl football championship, you might as well call it quits. This year Audi have played the vampire card to good effect. The ‘daylight’ LED headlights of the S7 are a potent weapon against the blood-suckers. Buffy would have loved them.
It cannot be said that the 4.2 litre V8 TDI sitting on the shelves at Audi or Volkswagen is an underpowered engine. But MTM have turned in into a motorization monster with titanic torque and they have also released the A8 from its ‘V-Max’ top speed limitation.
It was one of the new models to have its première in Geneva but the new Audi A3 has already undergone the attentions of a tuner. In this case it was Abt and they picked on the AS3 model
